goodcounsel is an innovative legal practicefounded to provide individuals and businesses with the sophisticated legal representation typically associated with larger firms – at a much lower cost.

With a broad base of experience, we offer authoritative counsel to people and organizations across a wide range of areas. Because a single point of contact and accountability is important, goodcounsel can access a network of talented subject matter specialists and manage them on your behalf, effectively serving as your outside general counsel. Technological sophistication and low overhead enable goodcounsel to offer rates that compare favorably to those of larger firms. A range of service plans are available, appropriate for different needs and budgets.

Get To Know ourteam



Principal Attorney

Ken Obel, goodcounsel’s principal, founded goodcounsel in 2010, after a career that includes a federal district court clerkship, stints at top-tier law firms in New York and Chicago, the founding of a highly regarded retail venture, and serving in hybrid general counsel / business roles at several early-stage technology companies.

His experience as an entrepreneur and businessperson gives Ken a unique appreciation for the challenges that confront early stage companies and the people who found and serve them. He started goodcounsel to address these challenges, with a legal practice that places a premium on creativity, practicality, a balanced approach to risk, and a keen understanding of client business objectives.

Big picture: Yale Law School | Yale College | Formerly GC of HighBeam Research, Viewpoints Network, Rise Health





Peggy has worked as a paralegal for over 20 years, and has been with goodcounsel since 2015. She is the firm’s lead in corporate formation and maintenance, and participates in a wide range of other substantive matters in addition to overseeing engagement, billing, and payment matters. She is also the firm’s resident llama expert.

Big picture: Experienced paralegal | Runs a hobby farm | Llama rustler