Efrat Ron

EfratRon | Practice Manager

As goodcounsel’s practice manager, Efrat Ron ensures systems (including finances, CRM, technology, administration) are ship-shape. As the former back-office operations manager of her family’s real estate business and a former tugboat captain with a passion for order and efficiency, it’s the perfect fit. Efrat also has multiple advanced degrees, is a voracious reader, and does kung fu. Everyone at goodcounsel does what she says.

Big Picture

  • Tames back office so front office can soar
  • Michigan State University, PhD
  • Israeli Navy tugboat captain

Key Metrics

  • Office superpower: Information streams flow at her command
  • Life superpower: Sailing/diving/moving across oceans
  • What makes Efrat smile: kung fu fighting, eating sea urchin, reading Nabokov, algorithms.

A conversation with Efrat

Tell us what you do at goodcounsel:

I create and maintain the systems that keep the firm running smoothly, including accounting, administration, and web design. Wherever there’s a need for a better way of doing things, I figure it out.

You’re versed in everything from accounting (in your family business) to anthropology (you wrote a Ph.D. dissertation on secularism). How do your skills and interests play out in your job?

On the one hand, I’m a storyteller. I love to read, and when I hear a story I can understand exactly what’s going on under the surface. On the other hand, I’m analytical. Once I hear the story, I can see cause and effect, and I want to translate any problem into an algorithm that provides a solution. I’m able to look at what’s going on in goodcounsel’s business and create processes to make us more efficient.

At the age of 19 you were a tugboat captain in the Israeli Navy – any similarities to being a practice manager?

Sure, knowing how to sail, command a crew, and maintain the boat so it doesn’t fall apart, is a lot like running systems and making sure everyone at the firm can do their job well. But here I get to enjoy air conditioning and I don’t get seasick.

And you also do kung fu? You’re scaring me a little.

Here’s the thing: I hate exercising with all my heart. I really don’t like it. I know I need to do it. But every other exercise session would end with me being mad and wanting to hit something. Kung fu was the first time I ended with a smile! Ever since I was a girl I wanted to do martial arts to feel safe and know how to protect myself, but I never got around to it, until we were signing up my kids for camp and I tried out a class with them. And I really liked it! Forget yoga!

Edited by Patty Chang Anker.

Kenneth Obel


Principal Attorney


Joyce Chen




Elmer Thoreson




Natalie nunnally




Jeremy Gershfeld


Director of Culture and Learning


Dodger Obel


Top Dog



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